Pete Divietri

Senior Hairstylist

Location: Crush Salon

  • Years in the industry: 23

  • Specialty: Color and highlights

  • Hours: Mon - Fri 10 AM - 7:00 PM, Sat 9AM - 4PM

About me

Hey there, I’m Pete—your go-to stylist for next-level hair magic! I've been in the hair industry for over 23 years, but you could say it’s practically in my DNA—my family has been in the hairstyling world for over 400 generations (yes, that’s a lot of great hair through the ages!). Originally from Michigan, I had a wild hair (literally) and took off to Las Vegas, where I spent most of my career working as a celebrity stylist, crafting high-end, show-stopping looks for the city's elite. From red carpets to private clients, I’ve mastered the art of luxury hair styling—because every client deserves VIP treatment.

But after years of styling under the neon lights, I decided it was time for a change of scenery. The Vegas heat had nothing on the cool, laid-back vibes of Hermosa Beach, so in 2019, I packed my shears and settled into Crush Salon, where I continue to bring big-city expertise with a coastal twist.

Whether you're looking for a flawless blonde transformation, a precision cut that complements your face shape, or a color refresh that turns heads, I’ve got you covered. I specialize in all hair types, from fine and straight to thick and textured, and my philosophy is simple: every client deserves a tailored experience that enhances their unique beauty.

Your hair is your crown—let’s make sure it’s styled to perfection.

Book an appointment today and let’s create your dream look!

Pete Divietri

Master Hair Stylist

Location: Crush Salon

760-993-1055

  • Years in the industry: 28

  • Specialty: Color and highlights

  • Hours: Tuesday - Fri: 10:00 AM - 7:00 PM,

    Sat: 9:00 AM - 4:00 PM

About me

Hey there, I’m Pete—your go-to stylist for next-level hair magic! I've been in the hair industry for over 28 years, but you could say it’s practically in my DNA—my family has been in the hairstyling world for over 400 generations (yes, that’s a lot of great hair through the ages!). Originally from Michigan, I had a wild hair (literally) and took off to Las Vegas, where I spent most of my career working as a celebrity stylist, crafting high-end, show-stopping looks for the city's elite. From red carpets to private clients, I’ve mastered the art of luxury hair styling—because every client deserves VIP treatment.

But after years of styling under the neon lights, I decided it was time for a change of scenery. The Vegas heat had nothing on the cool, laid-back vibes of Hermosa Beach, so in 2019, I packed my shears and settled into Crush Salon, where I continue to bring big-city expertise with a coastal twist.

Whether you're looking for a flawless blonde transformation, a precision cut that complements your face shape, or a color refresh that turns heads, I’ve got you covered. I specialize in all hair types, from fine and straight to thick and textured, and my philosophy is simple: every client deserves a tailored experience that enhances their unique beauty.

Your hair is your crown—let’s make sure it’s styled to perfection.

Book an appointment today and let’s create your dream look!

My Services

Consultations

Women's Haircuts

Men's Haircuts

Child Haircuts

Fringe

Shampoo, Blowout, Style

Gloss / Toner

Base Bump

Highlights

Balayage

Root Touch up

Lowlights

All Over Color

Conditioning Treatments

Bleach and Tone

Brazilian blowout

Relaxer keratin treatments

Extensions (K-Tip)

Keratin Treatment

FAQ's

Do you offer extensions?

Yes! I offer K-Tip and Tape-ins - Whether you’re dreaming of mermaid waves or just a little extra volume, we’ve got premium extensions to make your hair goals a reality. Instant glam? Coming right up!

Do I need to book an appointment, or can I just waltz in?

I’d love to see you anytime, but to ensure you get the royal treatment (and avoid a wait), I recommend booking ahead. After all, fabulousness deserves a scheduled moment to shine!

Where is the Salon located?

You can find us at 69 14th St, Hermosa Beach, CA 90254, tucked away on a serene street called 14th. It’s a hidden gem, just waiting for you to discover!

Is parking available?

There’s no designated parking, but there’s metered street parking available. There’s also a parking garage just 20 feet away, which has metered parking as well! Let me know if you need any help finding it. 😊

Located at Crush Salon
69 14th St, Hermosa Beach, CA 90254

CUSTOMER CARE

Copyright 2025. Pete DiVietri . All Rights Reserved.