Senior Hairstylist
Location: Crush Salon
Years in the industry: 23
Specialty: Color and highlights
Hours: Mon - Fri 10 AM - 7:00 PM, Sat 9AM - 4PM
Hey there, I’m Pete—your go-to stylist for next-level hair magic! I've been in the hair industry for over 23 years, but you could say it’s practically in my DNA—my family has been in the hairstyling world for over 400 generations (yes, that’s a lot of great hair through the ages!). Originally from Michigan, I had a wild hair (literally) and took off to Las Vegas, where I spent most of my career working as a celebrity stylist, crafting high-end, show-stopping looks for the city's elite. From red carpets to private clients, I’ve mastered the art of luxury hair styling—because every client deserves VIP treatment.
But after years of styling under the neon lights, I decided it was time for a change of scenery. The Vegas heat had nothing on the cool, laid-back vibes of Hermosa Beach, so in 2019, I packed my shears and settled into Crush Salon, where I continue to bring big-city expertise with a coastal twist.
Whether you're looking for a flawless blonde transformation, a precision cut that complements your face shape, or a color refresh that turns heads, I’ve got you covered. I specialize in all hair types, from fine and straight to thick and textured, and my philosophy is simple: every client deserves a tailored experience that enhances their unique beauty.
Your hair is your crown—let’s make sure it’s styled to perfection.
Book an appointment today and let’s create your dream look!
Master Hair Stylist
Location: Crush Salon
760-993-1055
Years in the industry: 28
Specialty: Color and highlights
Hours: Tuesday - Fri: 10:00 AM - 7:00 PM,
Sat: 9:00 AM - 4:00 PM
Hey there, I’m Pete—your go-to stylist for next-level hair magic! I've been in the hair industry for over 28 years, but you could say it’s practically in my DNA—my family has been in the hairstyling world for over 400 generations (yes, that’s a lot of great hair through the ages!). Originally from Michigan, I had a wild hair (literally) and took off to Las Vegas, where I spent most of my career working as a celebrity stylist, crafting high-end, show-stopping looks for the city's elite. From red carpets to private clients, I’ve mastered the art of luxury hair styling—because every client deserves VIP treatment.
But after years of styling under the neon lights, I decided it was time for a change of scenery. The Vegas heat had nothing on the cool, laid-back vibes of Hermosa Beach, so in 2019, I packed my shears and settled into Crush Salon, where I continue to bring big-city expertise with a coastal twist.
Whether you're looking for a flawless blonde transformation, a precision cut that complements your face shape, or a color refresh that turns heads, I’ve got you covered. I specialize in all hair types, from fine and straight to thick and textured, and my philosophy is simple: every client deserves a tailored experience that enhances their unique beauty.
Your hair is your crown—let’s make sure it’s styled to perfection.
Book an appointment today and let’s create your dream look!
Consultations
Women's Haircuts
Men's Haircuts
Child Haircuts
Fringe
Shampoo, Blowout, Style
Gloss / Toner
Base Bump
Highlights
Balayage
Root Touch up
Lowlights
All Over Color
Conditioning Treatments
Bleach and Tone
Brazilian blowout
Relaxer keratin treatments
Extensions (K-Tip)
Keratin Treatment
Reels
Photos
Yes! I offer K-Tip and Tape-ins - Whether you’re dreaming of mermaid waves or just a little extra volume, we’ve got premium extensions to make your hair goals a reality. Instant glam? Coming right up!
I’d love to see you anytime, but to ensure you get the royal treatment (and avoid a wait), I recommend booking ahead. After all, fabulousness deserves a scheduled moment to shine!
You can find us at 69 14th St, Hermosa Beach, CA 90254, tucked away on a serene street called 14th. It’s a hidden gem, just waiting for you to discover!
There’s no designated parking, but there’s metered street parking available. There’s also a parking garage just 20 feet away, which has metered parking as well! Let me know if you need any help finding it. 😊
Located at Crush Salon
69 14th St, Hermosa Beach, CA 90254
Copyright 2025. Pete DiVietri . All Rights Reserved.